funny by accident.

social media, tech, food and wine in a world that takes itself too seriously.

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  • @Sharayray tweets, a lot.
  • the salty donut thingies at rustic!

    • 18 Nov 2010
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    Oh yum. Way more pictures to come

    Photo

    +Shana.

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  • 31 best (worst) parenting FAILS of all time.

    • 18 Nov 2010
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    via nedhardy.com

    I am not a parent, but I am guessing these are all REALLY bad ideas.... This one is one of my favorites, purely because of the look on this kids face.

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  • important news from @sifted.

    • 18 Nov 2010
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    mdhr.jpg
    Logo-NO-Tagline-BIG 2As some of you may know, Sift was approached with a legal challenge over the use of the term “cupcakery” in our name.  Instead of spending time and money battling in court, we decided to focus on what we do best: making ridiculously delicious desserts.

     This December, Sift will transform from a cupcakery into a full on dessert bar! Cupcakes have always have been, and will be, a huge part of what makes Sift great.  That said, we are using this as a great opportunity to introduce you to some exciting new desserts we will be premiering soon.  “Sift cupcake & dessert bar” will feature the same cupcakes you love, and 5 new amazing desserts.

     Due to Facebook restrictions, we can not change the name of this group to “Sift a cupcake and dessert bar” without creating an entirely new fan page.  Social networking is a great way for Sift to talk to and hear back from our loyal fans. So we’re asking you to please join our new page and keep posting.

     To say thanks for making the switch, those of you tuned into our new page could potentially become taste testers!  So join our page, checkout the new desserts coming this December, and we’ll see you at the dessert bar.  http://www.facebook.com/siftcupcakeanddessertbar 

    -The Sift Family

    Don't miss out on our fabulous Thanksgiving dozen. Last day to order is Monday, November 22nd.

      thanksgiving dozen



     

     

     

     

     


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  • at the gas pump.

    • 16 Nov 2010
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    Here I was thinking that I was just getting the wrong pumps over the past few weeks. It is so funny how much I relied on the auto lock clip to get stuff done at the pump. Usually I throw garbage out or clean up the random clothing in my back seat... Or even check emails. I hope they come back soon State of California!!!

    Photo

    +Shana.

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  • why alcohol MADE YOU fat.

    • 16 Nov 2010
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    • Healthy Habits Sonoma County Boot Camp Wine Drinking
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    Here in Sonoma County we like our alcohol, and love our wine. Another thing about Sonoma County residents is that we like to be healthy and fit. In lies the dilemma that so many of our residents are met with. So what’s more important? To enjoy a few glasses of wine with dinner or to limit alcohol consumption to maybe 1-2 drinks per week to help lose weight and get fit? Sorry if I go off on a random tangent but this is a subject matter that I seem to deal with on a daily basis. I have clients coming to me wanting to get healthy and lose weight but then I see pictures of them on Facebook out drinking the night away. I’m going to be blunt..If you continue to drink wine/alcohol on a daily basis, you’re not going to see any results!!! Period!  - via socobootcamp.com

     

    A blog post on drinking and attempting to lose weight that I have been attempting to listen to... Everything that he wrote is common sense, but living where I live, and working with amazing restaurants and wineries like I do makes it really tough. I tell people I eat and drink for a living, which means going to wine events and socializing is just part of the job.

    Just sounds like I am making excuses right....

    Well, it is time to start having a bit more control, which is why I have been on my version of a cleanse lately... Trying to change my normal bad routines and add additional good routines. More about what those are to come.

    I seriously recommend anyone else who eats and drinks for a living to at least read Jeff's post!

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  • monumental launches.

    • 16 Nov 2010
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    Media_httpwwwmeyouhea_kebix
    via meyouhealth.com

    A new iphone app just came out that tracks the steps you take up stairs... And it is free.

    It makes me wish the stairs in my office were unlocked so I could take the three flights of stairs rather than use the elevator everyday. Though, I bet this would be perfect in any big city where there is less space and buildings have 20+ floors to walk. And it takes at least two sets of stairs to get into your apartment....

    Nevertheless, I still wanna try this out!

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  • i am screening at the #nvff tonight.

    • 14 Nov 2010
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    • I am Movie Napa Valley Film Festival
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    via vimeo.com

    The Napa Valley Film Festival is showing I Am at the Opera House in downtown Napa at 5:30 this evening.

    Anyone else going?

     

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  • speaking at #pgi10 at 3:50.

    • 13 Nov 2010
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    Screen_shot_2010-11-07_at_11
    Screen_shot_2010-11-07_at_11
    Screen_shot_2010-11-07_at_11
    Screen_shot_2010-11-07_at_11

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  • ubuntu.

    • 12 Nov 2010
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    I visited ubuntu in downtown Napa for the first time last night.  If you are not familiar with this restaurant, it is a Michelin-starred restaurant that serves only vegetarian dishes… Yes, a gourmet restaurant where I can eat every single thing on the menu. Or what I like to call, my own personal foodie heaven. Fall is my favorite time of year, not only because of the falling leaves and best holiday's, but because of the FOOD. Squash, figs, pumpkin, leeks, swiss chard, mushrooms.  All my favorites.  Here are some pictures and the menu from my dinner last night:

     

    an ubuntu steam bun stuffed w/ burrata and coated with SUNCHOKE dirt

    SUNCHOKE tostones, roasted and raw ‘fuyu’ persimmon, smoked GREEN TOMATO

     

    vadouvan spiced ‘lunga di napoli’ squash and torn brioche salad

    brioche bread crust “gravy,” pine nut pudding , pickled ‘fuji’ APPLES

     

    ‘zolfino’ BEAN and fermented green FIG ribollita with parmesan cracklings

    ‘sessantina’ RAPINI, TAT SOI, smoked ‘kadota’ FIGS

    (download)
    Click here to download:
    ubuntu-xpHxtcqjwAixhtGaIfrD.zip (263 KB)
    via ubuntunapa.com

     

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  • some are unable/unwilling to measure ROI.

    • 12 Nov 2010
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    I will be on a panel at tomorrow's Innovation Summit 2010 discussing just this.... Measurement. The ultimate goal for any marketing campaign is turning relationships (via social media or otherwise) into sales. If this doesn't happen then most likely the head honchos at your company will pull the plug and say that marketing doesn't work. (Trust me, I have been there...)

    So in order to prove that what you are doing online is working, you HAVE to show it....

    From a 2006 DoubleClick report: Survey respondents said they were twice as likely to notice a web ad , not click on it, but visit the advertised site later (61 percent), as they were to click on an banner ad to reach a site (30 percent).

    Media_httpwwwprsquare_jbtsj
    via pr-squared.com

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  • About

    Hello! My name is Shana Ray, a Digital (Social Media) Marketing Director, working with wineries, restaurants & tech.

    My main website can be found at http://shanaray.com but I use this one as my social media/wine/food/music/llama blog and my way to get out my frustrations with the stuffiness that sometimes comes with wine.

    ...and I have red hair and can usually be heard before I am seen.

    I am a partner at Two Five Media and a Digital Media + PR Manager for Collaborize Classroom http://CollaborizeClassroom.com/blog

    .... yup, llamas.

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