funny by accident.

social media, tech, food and wine in a world that takes itself too seriously.

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  • #RRVSingleNight Contests!

    • 10 May 2010
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    • Adventure Lots Next Generation Wine Online Contest Russian River Valley Single Night Social Media Social Media Contest Social Media Marketing Sonoma County Two Five Media Wine Wine Events
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    Each week we will be holding two different social media contests for you to win tickets to our Single Night event on June 5th.  One on Twitter at @NextGenWine and one on Facebook.

    Facebook:

    Every Monday until the event we will be adding an image to the photo album, “Single Night Contest” and  we want you to share the image of the week with your Facebook friends and leave a comment about what you love most about the Russian River Valley. We will pick one of the commenter/sharers at random to win a ticket to Single Night in the Russian River Valley on June 5th at C. Donatiello Winery. 

    Twitter:

    Every Monday until the event we will be adding an image to Twitpic and we want you to leave a comment about what you love most about the Russian River Valley.  Make sure to leave it on the Twitpic image and add the hashtag #RRVSingleNight.  These are both mandatory for you to be eligible to win! We will pick one of the commenters at random to win a ticket to Single Night in the Russian River Valley on June 5th at C. Donatiello Winery. 


    Click here to find out more info about the event.

    Cheers!

    One Facebook/Twitter Winner per week. Only one entry per person, per social network, per week.  Members of the Russian River Valley Winegrowers cannot be eligible to win.

    I am getting more excited about this event by the day!  I hope you are too. :)


    +Shana.

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  • yet another 3rd party twitter app.

    • 19 Jul 2009
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    • Cause Marketing Social Media Twitter Wine Blog
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    twibbon.com is a site where anyone can create a cause worthy Twitter image overlay.  A great idea for people to show their support for an organization, or an awesome wine conference coming up.  So, Wine Blogger Conference attendees, please add this image to your Twitter profile by clicking on the widget (okay widget failed, please click on the link) below and adding your Twitter info!

    http://twibbon.com/join/WBC09


    My only problem with it is that it makes the image smaller, but even so, I see potential in organizing the masses behind one cause (i.e., LIVESTRONG)

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  • some goode controversy.

    • 15 Jul 2009
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    • Diggnation Murphy Goode Social Media Wine Blog
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    I just got done watching Kevin Rose and Alex Albrecht's latest Diggnation video on the Murphy Goode Dream Job and the fact that the MG team decided to NOT place the top vote getter, Martin Sargent, into the top 50 finalists. 

    As a wine snob, yes, I was totally insulted by the white zinfandel drinking in his video (update - the Boone's Farm Watermelon), but that was kinda the point.  He used his social media skills and humorous non-stuffy wino approach to get his friends and followers to vote for his video, thus proving his popularity and obvious need to learn more about wine.  Alex had a great point that even if MG didn't think that he was right for the job that they should have looked at what the "people" wanted and put him into the top 50 anyways.

    "It is all about the power of people when you want to do anything."

    Okay, so Martin didn't make it into the top 50.... Instead a seemingly wine-knowledgeable selection of people made it into the semi-finals and then an even further selection of social media "gurus" and people who already know about wine made it into the finals.  I am not here to debate their choices or what I think about the top 10 (yes, I do have some reservations about some of them, but thankfully I will get to meet all of them this weekend to really form my opinion on who I personally think would be best suited for the job -- because we all judge... Don't pretend you won't be either).

    The thing is that it just shows that MG doesn't really "get" social media, thus, as Alex pointed out, they really need this correspondent to help them into the Web 2.0 world.  But not even acknowledging the top vote getter until the black-lash started, and then to almost insult people who really felt their votes mattered, is just so "anti" social media, that it almost bothers me.  Though, I am happy that in the beginning, MG stated that they didn't know anything about social media and that is why they started this job search in the first place. 

    Now, what I think MG needs to do to smooth over all of this is to apologize.  By simply saying that they messed up, (IMHO) everything will go away and everyone can go back to concentrating on what really matters --- The top 10 candidates and how this job search has helped bring wine social media marketing to the minds of the "everyday" consumer and not just to the wine bloggers.

    These are just some of my thoughts.  This will be a subject of debate during the next few weeks (especially during the Wine Blogging Conference), so I am curious to hear your thoughts....


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  • live strong.

    • 9 Jul 2009
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    • Cause Marketing LiveStrong Social Media
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    Hud-live

    Wow.  Such a simple thing as a one click button to change my Twitter avatar has caused me to go back over nine years ago to when my friend Hudson lost his battle with Cancer.   It was just a year after he was supposed to walk across the stage with us at graduation (yes, my 10 year reunion is coming up in August) and he was my first true experience dealing with death.

    Anyone who knows me, knows that my sarcasm is a bit over abundant (that is me putting it nicely) and his wit and sarcasm could beat me every time.  Below is an image that made it to our High School yearbook when we together won the title as biggest flirts, i.e., MOST LIKELY TO BE SUED FOR SEXUAL HARASSMENT. :)

    The Livestrong Organization has been a big part of Cause Marketing via social networking and they just started a campaign where Twitter members can overlay their avatars with one click on  http://livestrongaction.org/avatar.  What an amazingly simplistic and powerful symbol to show your support for those living with Cancer and bring the issue to the fore-front.  

    Here's to the Livestrong team, Lance Armstrong, the 28 million living with Cancer and anyone that enjoys sarcasm!

    *shana.

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  • wineries are finally getting the hint

    • 9 Jul 2009
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    • Rick Bakas Social Media St. Supery Wine Blog
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    That they need a dedicated social media director (or whatever nifty new title you want to call it) to help out with making sure social media is an overall part of the winery's culture. Congrats to St. Supery for leading the way by hiring bacon loving Rick Bakas as their social media rockstar... I look forward to seeing more wineries follow in their delicious footsteps (and by delicious I mean their Sauvignon Blanc not the bacon).


    via rickbakas.com

     

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  • my new job, courtesy of @winetwo

    • 24 Jun 2009
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    • Blogging Gov 2.0 Lynn Woolsey Shana Ray Social Media Wine 2.0
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    I am now helping out with Congresswoman Lynn Woolsey's online presence.  You may be thinking, "What? When did Shana get into politics?"  I can tell you it was a very welcomed shock to me as well and if you want to hear more, please visit here to read all about what I have been up to over the last few months and why I have been so secretive!

    p.s.  This wouldn't all be possible without meeting Amy, the daughter to the Congresswoman at the Wine 2.0 event in SF a few months ago!  Thank you to Cornelius Geary and Smoke Wallin for hosting such a great event... You never know who you will meet while wine tasting!

     

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  • About

    Hello! My name is Shana Ray, a Digital (Social Media) Marketing Director, working with wineries, restaurants & tech.

    My main website can be found at http://shanaray.com but I use this one as my social media/wine/food/music/llama blog and my way to get out my frustrations with the stuffiness that sometimes comes with wine.

    ...and I have red hair and can usually be heard before I am seen.

    I am a partner at Two Five Media and a Digital Media + PR Manager for Collaborize Classroom http://CollaborizeClassroom.com/blog

    .... yup, llamas.

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