"Eating Animals" author Jonathan Safran Foer appeared on The Colbert Report to discuss the US farm system and a bit why labels mean nothing.
http://www.colbertnation.com/the-colbert-report-videos/264043/february-08-2010/jonathan-safran-foer
http://www.colbertnation.com/the-colbert-report-videos/264043/february-08-2010/jonathan-safran-foer