That they need a dedicated social media director (or whatever nifty new title you want to call it) to help out with making sure social media is an overall part of the winery's culture. Congrats to St. Supery for leading the way by hiring bacon loving Rick Bakas as their social media rockstar... I look forward to seeing more wineries follow in their delicious footsteps (and by delicious I mean their Sauvignon Blanc not the bacon).
via rickbakas.com